You want to bring your business to Web 2.0 standards. Myspace takes some effort, and Facebook isn’t exactly business-friendly. Naturally, your next stop is Twitter, the microblogging powerhouse utilized by small businesses, celebrities, and the average Joe – your target audience. But many businesses fail on Twitter within the first few months, mostly because they utilize bad business Twitter strategies.
I love the way the Internet keeps changing. With the advent of Web 2.0 and social media marketing, I have found a treasure of sorts. Every day, I find myself rolling up my sleeves, and making a path to get noticed online. I have to admit that it has become a lot easier to create a brand and market it to the extreme. When I first started building websites about ten years ago, it was easier to get a flood of traffic with no discernible way to see who my customers really were. Social media has squashed that flat.
Brand loyalty is more than performance. Consumer demands are higher and they expect more from their brand but where does differentiation exceed interchangeability? A product must meet or exceed expectations but that is after the sale. Loyalty begins before the sale as if they never purchase, they cannot be loyal. So, how do you elevate your brand and avoid switching? Does longetivity equal trust and loyalty? We see online or in traditional advertising where the company mentions how long they have been in business. Does that connect emotionally to make them buy because you have been around longer? Probably not. So what outside of personal preference, when we think of brand loyalty and building it, what do we do?
If you are an aspiring fan of ppc marketing, this can work really well for you. Just consult your Social Media Agency on this too. Yahoo allows advertisers to bid on specific keywords for marketing on search pages. This can be a great opportunity for one to be certain that your personal website remains number one and you can take a lot of traffic from there. However, Yahoo is presently in the midst of rolling this marketing technique back, therefore it’s best to employ this method the moment you are able to, before it is completely gone forever.
The Super Cache plug-in helps your blog postings get indexed quickly in the search engines. Indexation is important because it helps people find your website. This plug-in is often considered part of the list of SEO plug-ins but it is not part of the All in One SEO Pack described above.
Having a presence on social without regular posting and interaction with other members renders your account useless. You must make deliberate efforts to create buzz about what you are doing and get people to begin to look out for your posts. Link all new posts with your social media pages together with videos and updates. The content will get indexed faster than if you never shared.
SmartyPig, for example, a kind of online savings bank, asks a question on Twitter at a specific time. Followers have 15 minutes to reply. Three winners are then selected at random from those sent in the correct answer and receive a $100 gift card. One contest generated almost 100 correct answers in the space of fifteen minutes.