I’ve heard the same complaint more times than I can count. “I know I need to do an email newsletter, but it’s just not getting done.” People say this month after month, year after year. I’ll admit it; until very recently, I was saying the exact same thing myself. I finally decided to take a closer look at what was really going on, and more importantly, what to do about it.
Run a test on your site by using pay-per-click. If your sales pages and links are in place, you should consider Google Adwords. Bid for a rate of say five cents or less per click on a small premium keyword. If the first one or two hundred visitors do not buy anything after say five days, it will at least serve the purpose of telling you that your pride and joy is really not as good as you may have imagined. At this point, you should come back down from the clouds and face the reality that more work should be done to your sales page or links to it.
Now, for the second option on Press Release strategy, it is another great tool for marketer’s Marketing Secret Weapons. Not only in brick and mortal traditional business, this strategy could work wonders too for online business!
As with your business activities, you must practice article writing and related tasks on daily basis. Somehow you might wonder, is the time spent worth it? By sitting down and start typing, how would you gain? Well, be assured that this would be time well spent for your business! Rather than cranking your head deep down with those complex strategy and tactics, why not get yourself with this simple and effective strategy?
First, you need to sign up for an email flyer distribution such as Constant Contact, Mailchimp, AWeber, or 1ShoppingCart. Some offer free services; some are paid services. Find one that works for you and set your account up. Just a note-use the best service that you can afford. This will show your followers that you are successful enough not to have to go the cheap route, and successful people like to work with other successful people.
PRESS RELEASES – Grab media attention with a well-written press release. In general, press releases should tell Who, What, When, Where, Why and How. The angle should be unique and it should not be one big sales pitch – keep it newsworthy. Just think about why it is important for people to know about your product, service or event.
I will make a new instructional video. I will do a new Rant and Rave. I will do a new article video. I will then post them to all the major Tube sites out there.